Platform Conception
The Canvas platform has many features and applications throughout the customer journey. It's flexible nature and API is a perfect companion for many different (automated) video oriented tasks. There are a lot of amazing and creative ways to use your data to drive content. Check out Canvas' most used features to date:
Personal video messaging
This has proven to be exceptionally effective and most of all a fun way to connect to your customers. Use the data you have on your customers like a first name or the amount of discount throughout the year to make your message more relevant by driving copy, edits, images and even audio. Personal video messages are specifically effective in strengthening your customer relationship while providing relevant information.
localizeD video advertising
Localized video advertising pushes online video ads from the broadcast era into the now. It opens up a new world of possibilities for your campaigns to become more relevant. Canvas will adjust your (online) video commercial to the interest of the viewer. Select different deals for different parts of a region or demographic, adjust prices on the currency of a country, select different scenes depending on the demographic or show different deals depending on the local weather forecast.
Online video campaigns
With Canvas you can empower users to take part in your brand and claim ownership over the generated video content using dedicated campaign websites requesting videos on the fly! Giving your customers more time with the brand and each video can be shared on social media and in turn generate extra shares, impressions and interactions.
narRowcasting & Outdoor
Canvas video provides an excellent way to add extras to your narrowcasting and digital out-of-home advertising. Use different types of (live and localized) data; the ever changing weather, location, special discount codes, time of day or seasons to drive the elements shown in your advertisement.
Product videos
Product (retail) videos are videos generated by images, copy and other video already at hand or in a database, like your website. These are especially suitable for (web)shops that have a large, ever changing library of products and wish to present their products in video form. Be it on the website, anywhere else online or in-store. Typically all the information and content is available and can be easily integrated in visual animations conforming to your brand identity.
Sales TOOL
Add the name and/or logo to the sales pitch video you wish to present to your leads in a first meeting! Or send your new customer a welcome video with their name and/or logo in it. With Canvas it’s nearly effortless to create an eye opening experience and a simple way to show your (soon to be) customer that you care about them.