Sanquin | Sint zoekt je

About

Blood is a hard to get commodity for many children (and adults) in healthcare. Sanquin is a dutch NGO that facilitates blood donation and distribution to hospitals, healthcare professionals and researchers.

To raise awareness and sign on new donors, Sazza teamed up with us for this online personal video campaign from start to finish. In total over 200.000 video’s where generated using our video platform. The personal video’s were used in various stages of the campaign's funnel adding a personalized touch and the ability to send messages (delivered by Sinterklaas) to your loved ones.

This resulted in large scale awareness and converted to thousands of new donors within weeks.

Curious? Try the campaign’s website at sinthierbenik.brandspanking.nl

Client: Sanquin
Agency/Design: Sazza
Website: Brandspanking & Burg, Burg.
Mailing: Happy leads
Dynamic Video: Brandspanking
VFX/Compositing: Brandspanking