Target | Star Wars

About

A 360º Dome Projection Experience.

Together with a group of heroic freelancers we set out to create a fully 3d animated 4minute video for a dome projection in a time-span of 5 weeks! Using the latest VR technology to test the animations and our own render farm created in the cloud to deliver the film on time for the event.

With fans gearing up for the world-premiere of Star-Wars: The Force Awakens in Los Angeles, Target hosted the Target & Star Wars Galactic Experience at L.A. LIVE. 
In the Galaxy Show Dome after frozen on ice.

Families took a virtual adventure through space as they watched a 4 minute film show projected on the dome ceiling, featuring favorite characters’ portraits rendered in stars and with X-Wings and TIE Fighters zooming in and out of light-speed. Visitors received special bracelets that lit up and interacted with the visuals and music.

Client: Target
Agency: DigitalMedia etc
Acquisition: NuFormer
Direction: Brandspanking
Producer: Mister Niels
Technical Director: Alex Doss
3D Animation: Brandspanking 
3D Animation: Maarten Heinstra
3D Animation: Michiel Sturm
Texture Artist: Rolf van Sloten
Compositing: Brandspanking 
Sound Design and Mix: Bob Kommer Studio's
Render farm: Brandspanking