Decibel Outdoor | Dynamic video signage
PROJECT
Decibel Outdoor is a massive three-day hardstyle dance festival festival hosted in the Netherlands. The first edition going back to 2002. The 2022 edition has grown to over 300 artists playing back to back on 12 stages in 3 different themes during the course of the event.
When organizing an event of this magnitude the amount of video content quickly becomes staggering.
B2S approached us to provide the event with on-brand dynamic video content that would evolve during the course of the event.
We started by analyzing and restructuring the data to provide visitors with the right information answering the most important questions: Where am I, who's playing, who's up next and most importantly: how long can I keep dancing!
Client: B2S-Events
Animation: Brandspanking
Dynamic Video: Brandspanking
Visually we reworked the artwork into a high-energy video template and enabled it to evolve as the event progressed.
Programming of large events is always subject to last minute changes. To keep pressure off their in-house content team we handed B2S the ability to make last-minute changes by simply updating the data.
This shortened the content-creation-chain saving valuable time while adding flexibility at speed.
On the visitor side the placement of the signage and it's content was positively received. Providing the right information while thematically adding to the overall visual style of the event.
Brandspanking took care of data restructuring, animation and dynamic video content using our Canvas-platform. Good times!
Do you run into issues with content and delivery? Or are you simply curious about what we can add to your video campaign(s). Feel free to contact us and discuss you content creation issues.